Sunday, May 27, 2007

Selling Your Digital Photos

How to turn snapshots into cold, hard cash.

It seems that there's something glamorous about being a professional photographer. For me, National Geographic's wildlife photographers were like rock stars; I was a camera groupie even before I was a teenager.

If you, too, have been seduced by the idea of getting paid for your photos, I have some good news for you: Thanks to the Internet, it has never been easier to sell your work. In the old days, photographers had to negotiate with stock photo agencies and send negatives through the mail. These days, you can just upload your digital files to online agencies, many of which are friendly to casual photographers who aren't experts at the stock photo sales game. You don't have to be a pro to sell your photos online.

What Is Stock Photography?

That's a good question. Stock photography includes images of landscapes, buildings, landmarks, people, animals, and events that can be sold to and used by a wide variety of media outlets. It's the meat and potatoes of many working photographers.

Stock photos are routinely used in Web sites, magazines, newspapers, corporate publications, and more. The same image can be sold over and over again, because the organizations that buy stock photos don't get exclusive rights. So if you have a great photo of a windsurfer, it could theoretically be sold to a sports magazine, an inspirational poster company, and a Web site--and the stock photo agency does all the work.

Online Stock Photo Agencies

Ready to try your hand at the world of online photo sales? Why not? After all, all it takes is one or two sales and you can call yourself a professional photographer--and it doesn't take a lot of effort, either. Just sign up for an account at an online stock photo agency, upload some photos, and wait.

Two of the best stock photo agencies that I've found are iStockphoto and Shutterstock. Shutterstock has a superb FAQ page. And istockphoto.com has a similar page .

Both iStockphoto and Shutterstock pay photographers for their sales, but the two sites have very different pay structures.

iStockphoto for example, offers royalty rates of 20 percent for most photos--on sales that range from $1 to $40, depending upon print size.

Shutterstock, in contrast, pays 25 cents per sale. That doesn't sound like much--and let's be honest, it's not--but Shutterstock boasts that at 2000 downloads per month, you can rack up $500 per month. In real life, you'll probably see a fraction of that, unless you have a lot of really great photos and can consistently upload new stuff to freshen up your portfolio. A friend of mine claims to have made $300 with Shutterstock in the last three months. That's not bad, especially since he doesn't think of himself as a professional photographer.

What Is a Photo Really Worth?

You might be curious about the going rate for a photo. Should you get $5, $50, or $500 for your work? Are you being ripped off with each quarter that rolls in? Well, the truth is that you're not going to get rich from selling your work online, although print publications often pay a bit better.

If you ever get a note from a magazine or a corporate publication asking to use one of your photos, what's a reasonable amount of money to agree on?

Believe it or not, my 14-year-old daughter was recently contacted by the editors of a small, regional trade magazine in the energy industry. They wanted to use a photo she had taken of a lake and posted, of all places, on imeem.

Off we went to the Stock Photo Price Calculator. Here you can get ballpark numbers for various kinds of publications and photo sizes. If a local magazine offered you $100 to publish one of your photos, for example, I'd take it.

The Old-Fashioned Way

Also, keep in mind that you can still sell your work the old-fashioned way.

I know plenty of folks that print, matte, and frame a slew of their best photos and offer them for sale at local craft fairs and art shows. If you're sufficiently motivated, this can be a really fun way to sell your work. You get to meet real people, chat with them about your photos, and get the satisfaction of physically handing them your work and knowing that it'll probably be displayed in their homes. Also, you're likely to make more on each sale than you would by selling through a Web-based stock photo service. And it gets you outside in the fresh air. What could be better than that?

Get published, get famous! Each week, we select our favorite reader-submitted photo based on creativity, originality, and technique. Every month, the best of the weekly winners gets a prize valued at between $15 and $50.

Here's how to enter: Send us your photograph in JPEG format, at a resolution no higher than 640 by 480 pixels. Entries at higher resolutions will be immediately disqualified. If necessary, use an image editing program to reduce the file size of your image before e-mailing it to us. Include the title of your photo along with a short description and how you photographed it. Don't forget to send your name, e-mail address, and postal address. Before entering, please read the full description of the contest rules and regulations.

This Week's Hot Pic: " Flowers in the Sun," by Ashlyn Smith, Redford, Michigan

Ashlyn is 10 years old, and her dad submitted this photo. And we're happy that he did--this scene looks like it could have been captured by an old hand at impressionist photography. She took this shot at the Detroit Zoo with her Canon PowerShot SD200. That's her mom in the background.

Hot Pic of the Month: Each month we choose one of our weekly winners to be the Hot Pic of the Month. For August, we chose " Window Kids," by Alex Boyd, from Winston-Salem, North Carolina.

Congratulations to Alex and to everyone else who won a Hot Pic of the Week last month. Keep those entries coming!

http://www.ecoustics.com/pcw/howto/126972

Take Sharper Pictures

How to steady your hands, adjust camera settings, and more.

Based on questions I get from friends, readers, and my wife, it appears that the most vexing problem affecting photographers today doesn't have anything to do with photo editing, flash media cards, or image sensors. Nope, the question I get all the time is, "How do I take sharper photos with my digital camera?"

When my wife asks, I often give her the same answer I'd give to a musician asking how to get to Carnegie Hall: "practice, practice, practice." She's getting tired of my snarkiness, so this week let's look at all the ways to shoot sharper photos.

Steady Hands

The single most important thing you can do to improve your pictures--especially if you're new to photography--is to keep a steadier hand. Specifically, press the shutter release more gently. It takes only a tiny amount of pressure to activate thecamera 's shutter. Try this: Look in a mirror while you take a picture and watch what happens when you press the shutter release. If you see thecamera wobble or jiggle, you're pressing it too hard. The camera should not move at the moment of exposure. Practice in the mirror until you can shoot pictures with minimal camera shake.

Something to Lean On

As I'm sure you know by now, I am a huge fan of tripods; I recommend using them whenever possible. And here's a little secret you might not know: the more megapixels yourcamera is capable of, the more important it is to use a tripod to get sharp photos. New 10-megapixel cameras have problems with camera shake a lot more often than 4- or 5-megapixel models, because they record much finer detail. If carrying around a tripod is too much trouble, consider a monopod--my wife has a combination monopod/walking stick for hiking, and she loves it--or a bean-bag support like The Pod.

If all else fails, just brace yourself against something, like a door frame. Use common sense, of course, and make sure that what you're bracing against is stable. Trying to stabilize yourcamera against a sapling on a windy day could introduce unwanted movement. The ground is dependably stable--unless you happen to get caught in an earthquake, of course.

Last week, I wandered through a Japanese garden and snapped some shots of a waterfall at a fairly slow half-second exposure. I didn't have a tripod, so I got down on the ground and positioned mycamera on a rock. Despite the agonizingly slow shutter speed, I managed to get some sharp photos, like this one.

Tweak Your Camera Settings

Don't forget that your camera is an ally in your quest for sharp photos. Take advantage of your camera's exposure settings. In general, the faster your shutter speed the better, so use your camera's shutter priority mode (if it has one) and set the fastest shutter speed possible. For tips on using this setting, read " Making the Most of Shutter-Priority Mode," one of my August columns.

If your camera doesn't have a shutter priority mode, then dial in its Action or Sports setting. You might also be able to choose Program mode and then use the camera's adjustment dial to increase the shutter speed while the camera keeps the aperture setting in sync. Of course, a fast shutter speed means you'll have less depth of field in your photos, but depth of field doesn't contribute much to sharpness unless you're taking extreme close-ups (macro photos) of tiny objects. For more on this topic, read " Master Your Camera's Depth of Field," one of my May columns.

In lower light conditions, when the shutter speed is too low to generate sharp prints, you should increase the camera's ISO setting. As you increase the ISO from, say, 100 to 200 to 400, the best available shutter speed increases from 1/15 to 1/30 to 1/60 second, for example. Remember that higher ISO settings add digital noise to your photos, so return the setting to the lowest position when the lighting improves. For more on ISO settings, read " Use ISO to Take Low-Light Photos," one of my January columns.

Sharpen Your Photos Afterwards

Finally, don't forget that you can add sharpness on your PC afterwards. Most digital cameras capture a slightly "soft" photo anyway, and you can use a tool in your favorite image editing program, like Unsharp Mask, to increase contrast and enhance sharpness.

In Corel's Paint Shop Pro, for example, open your photo and choose Adjust, Sharpness, Unsharp Mask from the menu. The default settings are generally just fine; click OK to sharpen your photo.

Get published, get famous! Each week, we select our favorite reader-submitted photo based on creativity, originality, and technique. Every month, the best of the weekly winners gets a prize valued at between $15 and $50.

Here's how to enter: Send us your photograph in JPEG format, at a resolution no higher than 640 by 480 pixels. Entries at higher resolutions will be immediately disqualified. If necessary, use an image editing program to reduce the file size of your image before e-mailing it to us. Include the title of your photo along with a short description and how you photographed it. Don't forget to send your name, e-mail address, and postal address. Before entering, please read the full description of the contest rules and regulations.

This Week's Hot Pic: " Tight-Lipped Fellow," by Brian D. Watters, London, Ontario

Brian writes: "With a Canon 20D EOS in hand (including an 18-to-55 mm lens and a Canon 420EX Speedlite with Luminance Bouncer attached), and lying on my stomach in the wet muddy leaves at the edge of a bog, I waited patiently for this little fellow to surface. Surface it did, but not in front of the lens. So I began to move mycamera . When I thought everything was just right, the frog dove again. We played this game for about five minutes. Finally, I thought I figured out the pattern, and my little green playmate came up right in front of the lens. Without an active display on the back of thecamera, I had no idea if the frog was in focus, but the camera's beep told me something was. This is the end result of my time in the mud."

http://www.ecoustics.com/pcw/howto/126978