A couple years ago (ok, more than a few), I became really interested in buying a digital camcorder. Like most people new to the trade, I wanted to purchase the latest digital camcorder that featured the best technology. I always enjoyed looking at the flashy camcorder magazines to check out pictures, and read articles and reviews on the latest camcorders.
However, once I became serious about wanting to buy one, it suddenly occurred to me, as I was reading the magazine reviews, that almost every single one had a positive slant. Virtually every review I read, discussed only the benefits and cool features of the camcorders.
All of these good reviews made me realize that what I was reading was biased information designed as a marketing tool. The content within these articles and reviews was nothing more than eye candy for techies. Essentially, aside from stats (which I could barely make heads or tails of) the magazine reviews actually provided very little information about the quality and practicality of the camcorder.
So, to test my theory on my favorite "flashy magazine", I plugged in the names of the few digital camcorders that interested me into a search engine. Low and behold I found genuine reviews from consumers who had actually purchased the cameras and expressed their real opinions about the product. What did I discover with my research? I learned that my first digital camcorder choice actually only received a "good" video quality rating from most users. This was a much different result compared to the "excellent" rating it was given by the magazine. Naturally, my attitude toward this digital camcorder changed, and I began investigating other models.
What I learned as I began conducting my digital camcorder review research was that while the stats of the camera matter, they aren't the most important part of a review. Until you actually purchase the digital camcorder and compare it to another camcorder, or an older model, you won't know if the digital camcorder is true to its hype. In other words, most of the fancy stats mean squat to the average consumer who knows very little about digital camcorder technology.
Think about it, if you know very little about digital camcorders and a review only provides you with technical details and a product description, how will you know if the camcorder will suit your intended use?
For instance, observe the following example that has been based on an actual digital camcorder review:
The digital camcorder captures fantastic videos and stills. It is compact, lightweight and capable. The Camcorder features a 4x digital zoom, an internal 16MB flash memory with external SD/MMC card slot (supports up to 1 GB) and a 3.2-megapixel CCD image sensor. The digital camcorder has an image resolution of 1280x960, 1600x1200 and 2048x1536, and records MPEG-4 movies. The digital camcorder also has a 1.8" TFT monitor, NTSC/PAL TV out format, and USB 1.1 PC connection.
Did that mean anything to you? Do you know whether or not you need all of those features, or if you have the right equipment to accommodate the camcorder? If you're like me, and technical stats make your eyes cross, here's what you need to do to ensure that the digital camcorder you buy is ideal for your needs.
First and foremost, avoid getting sucked in by all technical flare such as the lab/bench tests, color/lines of resolution etc. Look for quality reviews that will tell you what purpose the camera is ideal for, and the type of person it will likely suit.
Thus, if you are looking for honest camcorder reviews, direct your browser to sites that sell these products such as Amazon.com and find out what people who actually purchased these products had to say about them in the user comments section. Here you will not only receive a consumer "five-star rating", but also find out what they liked and didn't like about the camera.
About the Author
Mark Sturge is the owner of KMS Productions and webmaster at kmsvideo.com. A site where visitors can find camcorder reviews such as the panasonic pv-gs400 3 ccd camcorder as well as useful hints and tips to better their filming techniques.
