Apple has a long tradition of emphasizing the user experience, rather than the technology involved in delivering that experience.
Apple branched out into consumer electronics. One example of this product diversification was the Apple QuickTake digital camera, one of the first digital cameras ever brought to the consumer market.
Apple defined and launched the new category of computing and was a forerunner and inspiration of devices such as Palm Pilot and PocketPC.
A digital camera is an electronic device used to capture and store photographs electronically instead of using photographic film like conventional cameras.
Modern compact digital cameras are typically multifunctional, with some devices capable of recording sound and/or video as well as photographs. In the Western market, digital cameras now outsell their 35 mm film counterparts.
When you plug in your digital camera to the USB port, Mac OS X senses the connection. The preinstalled Image Capture driver tells the Mac you plugged in a camera, and then launches iPhoto to import your pictures.
Apple sees the camera being used for business, education and "memories". It is fully automatic, with a built-in flash. A window at the rear of the camera is surrounded by four buttons which control the flash, picture resolution, self-timer, and delete functions. The camera can store up to 32 images at a resolution of 320 x 240 pixels - each a quarter of a 13 inch monitor screen - or eight 640 x 480 pixel images - each a full 13 inch monitor screen - for up to a year in its internal flash memory. The resolution can be changed on a shot-by-shot basis if required.
The Apple QuickTake 100 is a simple but well designed 'sexy' product which is easy and fun to use. If it catches on, it will be the forerunner of a line of products which could change the way families take, manage and print their social pictures.
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